全球拓展 ∣ 海星游艇集團(tuán)開辟馬耳他市場
On June 1st, 2017, it is a very meaningful day for Heysea Yachts that not only delivered one Zoom 76ft and first Asteria 96ft to the Chinese Owners but also signed the Distributor Agreement with Trader Marine Yacht Services Ltdfor Malta marketing.
2017年6月1日，對海星來說是一個意義非凡的日子，不僅交付了一艘Zoom76英尺與Asteria96英尺游艇給中國船東，且在同一天與Trader Marine Yacht Services Ltd簽訂經(jīng)銷合作協(xié)議，負(fù)責(zé)馬耳他市場。
△攝于2017年3月，海星游艇集團(tuán)高管考察馬耳他
Trader Marine was set up in 1991 and over the course of the last 26 years has firmly established itself as a leading company in the Maritime Industry and representing leading brands.
Trader Marine成立于1991年，經(jīng)過26年的洗禮，奠定了其航海業(yè)的領(lǐng)軍地位，一直代理領(lǐng)先品牌。
It is the region's largest dedicated new and used boat sales centre who buy and sell quality motor boats throughout Europe andoperate an efficient and professional brokerage service.
Trader Marine作為當(dāng)?shù)刈畲蟮男麓c二手船銷售中心，在歐洲區(qū)域購買和銷售高質(zhì)量的動力艇，提供專業(yè)有效的代理服務(wù)。
HeyseaYachts and Trader Marine have been reaching to each other since 2016 forpossible cooperation and a big step was happened after Allen Leng, Chairman of Heysea and Edward Woods, Managing Director of Trader Marine met together at Dubai International Boat Show this year.
從2016年開始，海星游艇與Trader Marine一直保持聯(lián)系，探討合作機(jī)會，直到今年迪拜國際游艇展期間，海星董事長冷學(xué)華先生與Trader Marine的執(zhí)行董事EdwardWoods見面后才有了更大的飛躍。
Edward reviewed the scale models of Zoom 76ft and Asteria 108ft presented at the Heysea Stand of the show and exchanged extensive views of sale and marketing plan with Allen. He said “ Heysea Yachts may be a new brand to Malta marketing right now but it will be becoming a seriously competitive and popular brand there very soon thanks to her revolutionary design, incredible performance,eye-catching interior details, preferential price and mentality of entire Heysea team. I am glad to involve in this team and witness the growth of thisbrand.”
在展會期間，Edward研究了海星展位上Zoom76與Asteria108的模型，并與冷學(xué)華先生深入探討了營銷計(jì)劃。他表示，“對于馬耳他市場而言，海星游艇是一個全新的品牌，但很快它將成為一個非常有競爭力且受歡迎的品牌，因?yàn)樗O(shè)計(jì)新穎、性能優(yōu)越、內(nèi)裝誘人、價格實(shí)惠，還有優(yōu)秀的團(tuán)隊(duì)。我很高興能參與其中，并見證這個品牌的成長?！?/span>
△攝于2017年3月，海星游艇集團(tuán)高管考察馬耳他
Allen mentioned “ Malta is an optimum positioning as a premier yachting destination with a high standard infrastructure and the yachting industry in Maltacontinues to grow due to the legal, commercial, financial and technical benefits of registering yachts under the Malta flag. We want to develop and expand our brand to this marketing but we know with the participation of local experienced corporate will speed up this process. Trader Marine will be our right choice because of his intentions, experiences and passions after talkedto Edward.”
冷學(xué)華先生提到“馬耳他是超級游艇的絕佳停泊地，它的基礎(chǔ)設(shè)施很齊備，高規(guī)格。馬耳他游艇業(yè)持續(xù)上升，因?yàn)樽栽隈R耳他的游艇能夠在法律、商業(yè)、融資與技術(shù)上受益頗多。我們想開發(fā)與拓展這個市場，但我們知道與當(dāng)?shù)亟?jīng)驗(yàn)豐富的公司合作能加快拓展的步伐。而與Edward溝通以后，無論是從想法，經(jīng)驗(yàn)，還是對游艇的熱愛，堅(jiān)信Trader Marine會是我們最正確的選擇。”
It is known that Malta has a centuries old Maritime tradition and the strategic location of the Maltese Islands at heart of the Mediterranean Sea, its natural harbours, and the entrepreneurial and maritime skills of its people have, since time immemorial, conspired with its history and millennial culture to transform this European sovereign state into an international maritime service centre. If Heysea Yachts want to capture whole Europe market, Malta will be the starting point.
眾所周知，馬耳他航海傳統(tǒng)歷史悠久，歷經(jīng)一個多世紀(jì)。而馬耳他群島坐落于地中海中心，作為天然港口，地理位置得天獨(dú)厚，自古以來，當(dāng)?shù)厝嗣駜?yōu)秀的創(chuàng)業(yè)與海上技能與歷史文化和千古文明相呼應(yīng)，將這個歐洲主權(quán)國家轉(zhuǎn)變成國際航海服務(wù)中心。如果海星想開辟整個歐洲市場，馬耳他將是起點(diǎn)。